Ambition at sea

Ambition Cruise Ship

When you book an ocean cruise over five nights or more. Terms & Conditions apply.

Ambition at sea
Ambition at sea

Introducing Ambition

2023 brought a new ship to the scene! Ambassador has added a second vessel to their fleet. Ambition, the sister ship to Ambience.

Guests have the opportunity to enjoy premium-value, authentic trips on board this beautifully designed ship, featuring 680 cabins, including 113 suites with up to 62 square meters of living space. 

Ambition's dining options include two main restaurants, speciality dining options*, and a more casual bistro-style café. Sit back, relax and enjoy a drink in one of her four bars, lounges and pub. Or take in a show in the tiered main theatre, or discover your hidden talents in the card room, library, and craft studio.

Main lobby/atriium on board Ambition

Other facilities include the wellness centre, gym, two swimming pools and a range of retail shops, perfect for days at sea.

With departure ports all across the UK, including Liverpool, Bristol, Newcastle, Dundee, Belfast, and Falmouth, you can set sail even closer to home.

For environmentally-conscious travellers, the vessel is equipped with modern emission reduction technologies, ensuring responsible navigation in environmentally protected waters.

Featured cruises aboard Ambition

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Funchal, Portugal
Free case of wine
New
Winter Sunshine Escape to the Canary Islands and North Africa from Tilbury (A22702)
France, Portugal, Spain
Escape the chill of winter amidst the sunny splendour of the Canary Islands.
  • Explore Brest, followed by a visit to Santiago de Compostela via El Ferrol, known for its historic significance and pilgrimage routes.
  • Discover the lush landscapes of Madeira and the sun-drenched Canary Islands, including La Palma, La Gomera, and Tenerife.
  • Enjoy the vibrant atmospheres of Las Palmas, Puerto del Rosario, and Arrecife, each offering beautiful beaches and volcanic scenery.
  • Logo

    21 days from £1,659 pp

  • Dates Available

    16 February 2027

  • Duration

    21 days

  • Depart From

    London Tilbury

  • Operator

    Ambassador

Rotterdam, Netherlands
Free case of wine
New
Weekend Escape to Holland and Belgium from Tilbury (A22633)
Netherlands, Belgium
Enjoy vibrant autumn colours as you wander through Bruges' medieval streets and sample Belgian chocolates and beers.
  • Wander through Bruges’ medieval streets, enjoying the vibrant autumn colours while sampling Belgian chocolates and beers.
  • Explore Amsterdam’s picturesque canals, taking in the cozy autumn atmosphere of the ‘Venice of the North.’
  • Visit renowned museums in Amsterdam, including iconic cultural landmarks.
  • Logo

    5 days from £319 pp

  • Dates Available

    27 November 2026

  • Duration

    5 days

  • Depart From

    London Tilbury

  • Operator

    Ambassador

St Marys, Isle Of Scilly
Free case of wine
New
Treasures of Scandinavia, British Islands and Northern Europe from Dundee (A22616DD)
Germany, Netherlands, Norway, Sweden, Guernsey
Set sail on a scenic cruise visiting Oslo's cultural gems, Lysekil's coastal beauty, Bremerhaven's maritime charm, Ijmuiden's coastal beauty, and the historic allure of St. Mary's and St. Peter Port, blending culture, nature, and relaxation.
  • Begin your journey in Oslo, Norway’s impressive capital, known for its stunning fjords, modern architecture, and rich Viking history.
  • Explore the charming and secluded Lysekil, a peaceful Swedish coastal town with breathtaking natural beauty.
  • Visit the canal-filled streets of Amsterdam, accessible via Ljmuiden, for a blend of history and vibrant culture.
  • Logo

    13 days from £1,449 pp

  • Dates Available

    01 July 2026

  • Duration

    13 days

  • Depart From

    Dundee

  • Operator

    Ambassador

Haugesund, Norway
Free case of wine
New
Springtime Fjordland from Liverpool (A22609LV)
Scotland, Norway, United Kingdom
Norway's landscapes come alive with blooming flowers and verdant greenery in springtime.
  • Explore Molde, known for its panoramic views of snow-capped mountains and charming pastel-painted buildings along the fjord.
  • Take in the dramatic mountain landscapes of Åndalsnes, a gateway to Norway’s majestic peaks and scenic hiking trails.
  • Experience the tranquillity of Olden and its idyllic shores, nestled between towering cliffs and serene glaciers.
  • Logo

    14 days from £959 pp

  • Dates Available

    26 April 2026

  • Duration

    14 days

  • Depart From

    Liverpool

  • Operator

    Ambassador

Bergen, Norway
Free case of wine
Scotland, Shetlands and Norwegian Fjords from Liverpool (A22520LV)
Scotland, Northern Ireland, Norway
Experience a unique maritime journey through Scotland and Norway with Newmarket Holidays, exploring historic ports and breathtaking fjords. Book today!
  • Start your voyage in Lerwick, Shetland Isles, where Viking history and rugged landscapes create a captivating introduction.
  • Explore Åndalsnes, a gateway to Norway’s stunning natural wonders, & Geiranger, a UNESCO-listed fjord village surrounded by dramatic cliffs.
  • Immerse yourself in the charm of Bergen, a vibrant city framed by majestic fjords and rich cultural life.
  • Logo

    13 days from £1,369 pp

  • Dates Available

    16 September 2025

  • Duration

    13 days

  • Depart From

    Liverpool

  • Operator

    Ambassador

Geiranger, Norway (1)
Free case of wine
Scotland, Shetlands and Norwegian Fjords from Belfast (A22520BL)
Norway, Scotland
Set sail on a voyage through Scotland and Norway’s breathtaking fjords with Newmarket Holidays, rich in history and stunning natural beauty. Book today!
  • Start your voyage in Lerwick, Shetland Isles, where Viking history and rugged landscapes create a captivating introduction.
  • Explore Åndalsnes, a gateway to Norway’s stunning natural wonders, & Geiranger, a UNESCO-listed fjord village surrounded by dramatic cliffs.
  • Immerse yourself in the charm of Bergen, a vibrant city framed by majestic fjords and rich cultural life.
  • Duration

    13 days

  • Depart From

    Belfast

  • Operator

    Ambassador

Cherbourg, France
Free case of wine
Ireland and Normandy Experience from Liverpool (A22523LV)
Northern Ireland, France
Set sail from Liverpool with Newmarket Holidays for an unforgettable journey through Ireland and France’s picturesque ports rich in heritage. Book today!
  • Begin your journey in Cobh, Ireland, steeped in maritime history and vibrant cultural charm.
  • Sail to Cherbourg, France, renowned for its picturesque quays and historical significance.
  • Explore Honfleur, a delightful harbour town with colourful architecture that has inspired artists for generations.
  • Logo

    9 days from £709 pp

  • Dates Available

    30 October 2025

  • Duration

    9 days

  • Depart From

    Liverpool

  • Operator

    Ambassador

6 things to do as soon as you land in Tallinn, Estonia
Free case of wine
New
Hidden Gems of the Baltic Sea from Dundee (A22619DD)
Sweden, Denmark, Estonia, Finland, Germany, Latvia, Poland
Explore the stunning architecture, rich history, and cultural landmarks of Baltic Sea cities like Stockholm, Tallinn, and Helsinki.
  • Explore Gothenburg from Lysekil, known for its maritime charm, before heading to the lively streets of Copenhagen.
  • Visit Berlin via Warnemunde, experiencing its rich history, then immerse yourself in the beauty of Stockholm and its stunning archipelago.
  • Wander the medieval streets of Tallinn and discover Helsinki, with its blend of modern design and coastal scenery.
  • Logo

    16 days from £2,289 pp

  • Dates Available

    24 July 2026

  • Duration

    16 days

  • Depart From

    Dundee

  • Operator

    Ambassador

Brest, France
Free case of wine
New
Highlights of Devon and Brittany from Belfast (A22611BL)
France, United Kingdom
Embark on an unforgettable journey to the enchanting ports of Brest and Plymouth, where rich tapestries of history and culture unfold against the stunning backdrop of the English Channel.
  • Explore the medieval streets and coastal beauty of Brest, a vibrant hub on Brittany’s west coast.
  • Enjoy the charm of Plymouth, a historic seaside town in Devon, known for its maritime heritage and picturesque waterfront.
  • Visit Belfast, Northern Ireland’s lively capital, famous for its shipbuilding history and cultural landmarks.
  • Logo

    7 days from £689 pp

  • Dates Available

    22 May 2026

  • Duration

    7 days

  • Depart From

    Belfast

  • Operator

    Ambassador

Spotlight on Ambition

The Ambition ship will undergo detailed upgrades to ensure every guest enjoys an authentic, sustainable cruise experience.

Guest areas

Refurbished and upgraded, with sustainability central to decision making.

No single-use plastic

On board, no single-use plastic is a prerequisite

Eco-conscious products

From in-room amenities to staff uniforms the cruise line has selected eco-conscious products

Environmental innovator

Ambition, similar to Ambience will be an innovator for reducing environmental impact

Meeting standards

The ship was upgraded to meet International Maritime Organisation Tier III emission-reduction standards prior to commencing service in 2022

Life on board Ambition

Ambition leisure facilities

Ship Profile

Cabins

714 (including 125 balcony cabins, 113 suites/mini suites, 473 (66%) balcony view)

Passengers

Numbers of passengers on board will usually be around 1200

Built

1999 (refurbished 2022)

Space ratio

40 (gross tonnage divided by number of guests, a metric for space on Ambition per guest)

Crew

500

Gross Tonnage

48,123

Guest/crew ratio

2.40

Classification Society

Rina, Italy

Previous names

Mistral, Grand Mistral, Costa neoRiviera, AIDAmira

Terms & conditions:

Free case of Virgin Wines offers applies to ocean cruise bookings made with Newmarket Holidays. This offer is valid on new bookings only for cruises of 5 night length or greater for Ambassador Cruise Line and Fred.Olsen sailings and does not apply to any other Newmarket Holidays products. This offer has no cash value. Customers' 6 mix case of virgin wines will be delivered within 4-weeks of return from a qualifying cruise. This offer is subject to availability and may be withdrawn at any time. 

In the event of your cruise being cancelled, you will be guaranteed a full refund. Holidays booked with Newmarket Holidays are financially protected in accordance with ABTA, ATOL & ABTOT regulations. Newmarket Holidays Limited is a company registered in England and Wales. Registered number: 02238316.

View the Cruise Price Match Guarantee terms and conditions here

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